Business Greeting Cards – Etiquette Rules
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When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to address the envelope.
Business greeting cards can:
- enhance your current business relationships
- attract new customers
- remind old clients that you exist
- show appreciation to supportive clients
Use proper business greeting card etiquette. What is a well-meaning gesture can offend the people you want to impress when it is not done properly.
Business Greeting Card Etiquette Rules
Buy Quality Cards: Start with a good quality business greeting card to show that you value your clients and colleagues. Skimping on your selection can be interpreted in a number of ways. Your recipients might take it as a sign that business has not been good or that they aren’t worth a little investment.
Sign Cards Personally: Even if you have preprinted information on the business greeting card such as your name, you need to add your handwritten signature. The most elegant business greeting cards should have your personal signature and a short handwritten message.
To your business greeting card success,
Patti Glick
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I appreciated the information about cards you provided. I believe they are one of the most important decisions a small business owner can make. The card you send to clients and prospective customers makes an instant impression and a lasting one.